Toyota CSR – the Philippines Peñablanca Sustainable Reforestation Project

At Toyota, we are carrying out various social action programs with the aim of creating and sustainably developing an enriched society. These programs focus on environment, traffic safety and education as our three global priority areas.

We would like to introduce our efforts for the tropical forest reforestation project in the town of Peñablanca in Cagayan Province at the northern tip of Luzon island, as part of our environmental program.

In 2001, Toyota started a desertification prevention program in Hebei Province outside of Beijing, China. We have been working towards balancing the lives balancing the lives of local residents and

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Toyota CSR – the Philippines Peñablanca Sustainable Reforestation Project

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13th Meeting of the AMEICC Working Group on Automobile Industry (WG-AI), Cebu City, the Philippines, 9 &10 February 2012



forest regeneration, while taking measures against the causes of desertification, such as overgrazing of the land with domesticated animals and excessive logging. We have also been localizing those activities by sharing with locals the concept of "sustainable tree-planting" – a concept that can benefit the local residents by establishing a system that allows continued tree-planting activities driven by the local entity.
Hoping to spread this tree-planting mechanism to areas in Asia where deforestation continues to worsen, we started our tree-planting activities in the Philippines from 2007. This was conducted in collaboration with the Department of Environment and Natural Resources in the Philippines, the town of Peñablanca, as well as the environmental NGO, Conservation International (CI).

During the first phase (2007–2011), we planted indigenous species and commercial plant species in the 1,772 ha of barren land. 728 ha of tree planting is being continued during the second phase (2010–2013). We are also working towards reducing logging in natural forests by placing measures, such as establishing a woodland dedicated to the collection of firewood. This will help to reduce logging of natural forests by farming households involved in the project to zero.

Furthermore, putting the experience and know-how we have acquired in China to work, we are also engaged in improving the lives of local residents. This is so that we can efficiently drive forward the concept of sustainable tree-planting which can simultaneously support the regeneration of the tropical forests and improve the lives of local residents. Toyota expects that the local residents will secure more income compared to earnings they gained from firewood sales (12,000 pesos or more*) by planting mangoes and other fruit trees.

Also, after discussions with local residents, we have come to an agreement to put 10% of income generated from the sale of mangoes into a "reforestation fund" and establish a co-operative union that will be the administering body of the fund. In efforts to localize our activities, we are also trying to nurture environmental conservation awareness among locals, as well as imparting skills for them to co-exist with the forests.

The local residents, whose lives have improved through those tree-planting activities, are very thankful towards Toyota. One local resident, Mr. Paus Javier said, "We have planted not just mangoes but also cacao and coffee plants. We are grateful for this project." The village chief, Mr. Jovito Allam said, "We plan to continue these activities to protect the forest for our children and grandchildren, even after the end of this project."

This project has been regarded with high esteem not just by the local residents, but also by the government. Mr. Tito Mangantulao of the Philippines Department of Environment and Natural Resources (DENR) has commented, "I think the land will be lushly green like before and the water supply to the river will improve a lot. The residents can now enjoy a better living. These days, the residents are contributing toward environmental protection."

The high quality of the design for this project was well received. This resulted in it receiving the Gold Rating under the CCB Standards1 on December 2009.

The forest of Peñablanca in the Philippines, which was previously turned into a barren land, is now beginning to come back to life with Toyota's efforts that has united the region as one.

* The average annual income of a household in the area covered by the project is approximately 70,000 pesos.

1CCB Standards (Climate, Community and Biodiversity Project Design Standards): Global standards for multilaterally evaluating forest preservation projects.



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Article 2
13th Meeting of the AMEICC Working Group on Automobile Industry (WG-AI), Cebu City, the Philippines, 9 &10 February 2012


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