Since its foundation, Honda has continuously strived to contribute to the sustainable development of Vietnam by producing quality products and technologies. At the same time, Honda prides itself as a socially responsible organization by participating in a range of Corporate Social Responsibility (CSR) activities with the locals. These activities play a large role in improving the country’s education, environment and community welfare, while keeping in line with the company’s philosophy – “Striving to be a company society wants”.

1.  Main activities in the Education sector

Honda Vietnam Co., Ltd has partnered with local government agencies and communities to carry out various education programmes including the Honda YES Award Scholarship Programme (Volume 42, News From JAMA) and Children’s Idea Contest (CIC).


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Honda Vietnam – Corporate Social Responsibility: Children’s Idea Contest

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2.  Main activities in the Environment sector

Honda also partnered with Ministry of Agriculture and Rural Development Vietnam (MARD) and Japan International Cooperation Agency (JICA) to support the Afforestation/Reforestation Clean Development Mechanism (AR-CDM) project. It is supported by the Provincial Department of Forest (DOF), Research Center for Forest Ecology and Environment (RCFEE), and Vietnam University of Forestry (VUF), to restore 309 ha of forest from 2008 to 2010.

3.  Main activities in theCommunity sector

With community programmes, Honda Vietnam has supported victims of natural disasters by providing funds and assistance through the Vietnam Red Cross since 2006. Honda has also been providing funds to help the less fortunate children in Vietnam since 2008.

One such activity is the Children’s Idea Contest. The concept of the CIS is to encourage creativity of young generation and inspire them to dream up their own visions of the future. It was first introduced in Japan in 2002, and was subsequently extended to Thailand in 2005 and Vietnam in 2008. Honda Vietnam has received a total of 617,517 entries for this contest, with 90 awarded with a range of prizes since 2008. Among them, 19 top award-winning children were given the opportunity to visit Japan to exchange their ideas with Japanese and Thai elementary school children through the Children Exchange Programme in Japan.

Taking place in March every year, the CIC programme encourages elementary school children to share their dreams or aspirations for the future through drawings. Children are divided into two groups – Group 1 consists of children from 6 to 8 years old (Elementary 1 to 3) while Group 2 is dedicated to children 9 to 10 years old (Elementary 4 and 5). A total of 254,033 entries were received from 2,793 elementary schools all over Vietnam in 2012 (about 20% of the entire elementary cohort in 2012), which is a 33% increase compared to 2008 when the event was inaugurated. Honda has plans to reach out to 50% of the elementary schools in Vietnam to participate in future.

Drawings of the top entries are selected by a panel of judges (including Ministry of Education and Training (MOE&T), Hanoi University, VOV Radio Station, Golden Mind School, Honda Vietnam and Honda R&D South East Asia Co, Ltd) to be further materialized into 3D models for another round of contest. At this stage, help from parents and teachers are allowed. 60 of the 3D models were subsequently evaluated by the panel and 15 top entries were selected from each group to present their ideas in the grand finals in August.

By building the 3D models, children experience the fun of making things with their own hands. The process stimulates their imagination and creativity, which will in turn give a good head start in cultivating talents for creative technology in future. Parents and teachers get to guide them on ways to make use of natural materials, such as wood, and reuse the plastic bottles and other materials to build the models – a good way to instill the value of environmental protection in children.

During the contest, the children are also given the opportunity to learn how to overcome their nervousness in presentation when they present their ideas on the final day. Besides encouraging independent thinking and behavior in children, they are also taught to take on responsibilities. As a result, confidence and moral responsibility are instilled. During the interview, Mr Hideaki Ueno, the representative of Honda Vietnam’s CSR committee, together with his assistance, Ms Ngo Thi Thus Huyen and Dau Thi Giang, agreed that, “Children are more independent after participating in the programme. They can speak fluently and express themselves better in school. These children also become more eager to learn new things in school. Parents and teachers are appreciative to Honda.”

Speaking on the final day ceremony, the Deputy Head, Department of Primary Education, Ministry of Education & Training (MOET), Mr Pham Ngoc Dinh, extended his gratitude to Honda for providing great opportunities to parents, teachers and MOET to better understand the dreams and wishes of the children.

The General Director of Honda Vietnam, Mr Masayuki Igarashi, expressed, “As articulated in the philosophy of Honda – Power of Dreams – we treasure every dream, no matter how small it is, because Honda believes that humans are born to dream. Through the programme, Honda hopes to build a great personality and individuality in children. With the help of MOET, the panel of judges, parents and teachers, Honda will achieve a bigger success in future and contribute to the well-being and development of Vietnam.”



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