According to Indonesian police data, young people aged between 15 and 19, are more likely than any other group to be involved in traffic accidents. One reason for this over representation is that young people receive very little education about traffic safety, so they simply don’t appreciate the risks on the road.

To help educate young people about road safety, Suzuki Indomobil Sales (SIS) established a safety riding training program in 2017. Between January 2017 and March 2018, SIS took their traffic safety message to 13 schools.

 
/ INDEX

ARTICLE 1
Report: 29th AAF/TC3 (TC5)
– JAMA Meeting, Tokyo

ARTICLE 2
Suzuki Indonesia CSR initiative:
SUZUKI TEACHES TRAFFIC SAFETY TO INDONESIAN KIDS

WHO WE ARE

CONTACT US

In so doing they discovered that some schools did not have the facilities to accommodate safety demonstrations, so this year SIS introduced the Suzuki Safety Support program. Under the new program, schools are invited to the Suzuki production plant at Cikarang where their students not only learn about traffic safety but also get a glimpse of a working factory.

The program consists of two parts, road safety education and a tour of the plant. In the safety session, professional instructors from Safety Defensive Consultant Indonesia (SDCI) educate the students on the importance of wearing helmets when riding on motorcycles and using seatbelts when travelling in cars. The instructors also provide safety demonstrations that teach real skills, like correct riding positions. In the plant tour session, the students see how Suzuki’s all new Ertiga, engine and transmission are assembled. At the end of the sessions, the students are presented with helmets and Suzuki gift bags.

The Suzuki Safety Support program began on July 31, 2018. In the following two months, up to September 25, 7 sessions were conducted with students from 7 schools. It’s a promising start but there’s more to come. SIS, in collaboration with the Bekasi Department of Education, plans to invite a total of 54 public junior high schools with a target of 5,400 students.

So far, the Suzuki Safety Support program has been well received. But the fact is, the most important results of the program will not appear for some time. As Mr. Uchiki, General Manager of the Strategic Planning Department at SIS said, “It will take a long time to change peoples’ habits, but we hope this program will inspire young people and make them realize the importance of traffic safety. In the end, we want the Suzuki Safety Support program to change behavior and reduce the number of traffic accidents.”

As the number of road users in Indonesia continues to increase, traffic safety will become more and more important. The most obvious way manufacturers can help is by equipping their cars and motorcycles with the most advanced safety features. But as Suzuki has shown with their innovative Suzuki Safety Support program, they also have much to contribute in traffic safety education and awareness.


 

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Report: 29th AAF/TC3 (TC5) – JAMA Meeting, Tokyo

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