Teruyuki Minoura, Chairman of the JAMA Purchasing Committee, makes opening comments the 7th JAMA-CLEPA (European Association Of Automotive Suppliers) business conference
Car Life in Japan
by Peter Nunn
Every two years, JAMA puts together a survey on car buying habits in
JAMA’s latest research, the Passenger Car and Motorcycle Market Trend, for the year 2003, was done last summer. Households across the nation in
Cost is clearly the key factor in many car-buying decisions in
Another reason to change to a new model earlier would be “the marketing of extremely low price and fuel-efficient models.” So cheap and cheerful is now in. As is safety: safety recognition (from 49% to 52%) is on the rise as a factor in making a new vehicle purchasing decision.
According to the survey in
Over the same time span, 660 cc minis increased their market share from 12% to 20% as did the take-up of station wagons and RVs which shot up from 22% (in FY 1995) to 43% today.
Satellite navigation and ETC (Electronic Toll Collection) are also very much part of the automotive landscape in today’s
So, a clear picture emerges from the survey findings. The quintessential car in
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