March - April 2005
By Peter Nunn
Over the past couple of years,
New technology has come on the scene to purify the air we breathe and prevent the spread of volatile organic compounds (VOC). These are the airborne micro organisms that form moulds and fungi, and which have since become infamous in
As new air conditioned homes and offices go up, so some of the materials and chemicals used have been found to emit VOC which bring on nose and throat irritation and other physical ills.
JAMA’s guidelines, which coincide with the indoor concentration level guidelines set out by the MHLW in
As Nissan renews the paint line at the
Another innovative anti VOC measure is air conditioning that uses Plasmacluster Ions technology. This works by releasing positive and negative ions into the air, thus cleaning the air as it cools so making for a clean, fresh environment. The Nissan March (Micra) and Toyota Crown Majesta are two now in
Then there’s the new Toyota Vitz (Yaris) whose automatic air conditioner skillfully filters out pollen, dust and other air impurities at the simple flick of a switch.
As car manufacturers build on the opportunities for nice, crisp, fresh air so 660 cc mini makers, with an eye towards their many female customers, are also trying out different ‘scents’ as a way of making things a little more interesting and exotic.
Think of it as an interesting, subtle, marketing technique that’s almost….as free as air.
If you would like to know more about JAMA activities, please contact Mr Geoffroy Peeters, JAMA Europe on tel.: 32-(0)2-639-14 30 - e-mail: firstname.lastname@example.org
Japan Automobile Manufacturers Association, Inc