The 10th Annual JAMA Reception
JAMA Europe hosted its 10th annual reception in
The Reception was hosted for the second time by Mr. Itaru Koeda, Chairman of JAMA since May 2004, Representative Director, Co-Chairman, of Nissan Motor Company Limited. The reception was also attended by the Japanese Ambassador to
In his address, Chairman Koeda highlighted JAMA’s support of the European Commission’s CARS 21 (Competitive Automotive Regulatory System for the 21st Century)” initiative. In particular, Mr. Koeda welcomed the “better regulation” initiative which aims to build better regulatory framework which in turn would assist in building a stronger and more competitive automobile industry. Mr. Koeda reminded the participants that JAMA is committed to contribute as much as possible to the work of the CARS 21 group, especially in the context of the role played by Japanese manufacturers as European auto industry players.
Mr. Koeda highlighted the important contribution that Japanese automakers make to the European economy by operating a total of 17 production plants in ten EU Member States and through the “production of about 1.3 million vehicle units per annum in
Mr. Koeda also said that “in terms of social requirements, the most pressing issues facing the industry today are safety and environment protection”. He stressed that it was important to meet these challenges with a well balanced approach as sometimes, safer vehicles can result in heavier vehicles and heavier vehicles in turn often result in increased CO2 and other tailpipe emissions. Japanese manufacturers are therefore investing continuously in technological innovations. However, if the cost of technological innovation is too high, it will not be possible to pass on its benefits to vehicle users and to society at large.
Another point made was the fact that achieving greater road safety and reducing the environmental impact of road traffic can not be the responsibility of vehicle manufacturers’ efforts alone. In order to significantly reduce CO2 emissions from road transport and to increase road safety, comprehensive efforts are also needed from both governments and the public in terms of, for example, improving road infrastructure and improving vehicle use. Mr. Koeda stressed that this should be duly considered as part of the ‘Better regulation’ initiative.
As was demonstrated in previous years, the reception provided a great opportunity for industry, decision-makers, and stakeholders to come together to informally exchange views, while sampling traditional Japanese cuisine.