Association, Inc.

Issue No. 3, 2006

Tokyo Motor Show 2007

JAMA recently announced that the Tokyo Motor Show will change its format to a biennial ‘new-style comprehensive show’ that includes passenger cars, motorcycles, commercial vehicles, commercial vehicle bodies, and vehicle parts, starting in autumn of 2007.  It will be the only comprehensive show among the world’s ‘Big Five’ shows (Detroit, Frankfurt, Geneva, Paris and Tokyo).

The 40th Tokyo Motor Show, under the slogan ‘Catch the News, Touch the Future’, will be held over 17 days from 26 October (Friday) to 11 November (Sunday) 2007, with press days on 24-25 October and public show days starting on 27 October.  This means that the 40th Tokyo Motor Show will be the longest of the international motor shows currently accredited by the Organisation Internationale des Constructeurs d'Automobiles (OICA) headquartered in Paris.

JAMA also held press conferences on 13 July 2006 in Frankfurt and on 18 July in London to promote next year’s Tokyo Motor Show.

At the London press conference, Mr Masao Oka, Director General of JAMA’s Tokyo Motor Show Office, explained the reasons for the show’s format change:  ‘As far as the issues of safety, the environment and universal design requirements are concerned, the automobile industry has made progress in both R&D and the commercialisation of products that goes beyond the distinction between passenger cars and commercial vehicles.  Taking this into account, we concluded that a comprehensive show was the best solution as this format would enable visitors to gain a broader understanding of the efforts of the automobile industry as a whole.  Furthermore, its biennial format is expected to contribute to the cost-reduction efforts of participating companies.’

Mr Oka continued:  ‘The Tokyo Motor Show has the largest number of visitors among the major OICA-accredited international motor shows, welcoming 1.51 million visitors in 2005.  It is a top-class, global motor show that, in 2005, featured a total of 79 world premieres, including 56 by Japanese manufacturers and 23 by overseas manufacturers.  The concept behind the 2007 Tokyo Motor Show is to provide a maximum amount of information, all in one compact space.  The show will present even more hands-on, interactive special events, beginning with a clean-energy vehicle test-drive programme that includes cutting-edge fuel cell vehicles.  We are going forward with our planning with the aim of becoming the number-one show, in terms of both number of visitors and media satisfaction.’