Association, Inc.

Issue No. 2, 2007

The 9th JAMA/CLEPA Business Conference

The 9th JAMA/CLEPA Business Conference was held in Dresden on 22-25 May 2007. In keynote speeches, Mr Masaya Yamashita (Honda Motor Co.), Chairman of JAMA’s Purchasing Committee, and Mr Giuliano Zucco, President of CLEPA, presented to representatives from across Europe their views on the challenges and opportunities raised by globalisation and environmental protection.

JAMA Annual Reception, Brussels, 4 July 2007

JAMA’s twelfth annual reception, hosted by JAMA Chairman Fujio Cho, took place at the Royal Museum of Art and History in Brussels on 4 July. The event brought together more than 170 participants, including key actors from the EU Institutions, EU Member States and industry for a timely dialogue on the “Future Competitiveness of the European Automotive Industry”. JAMA was honoured to welcome as guest speakers Mr Günter Verheugen, Vice President of the European Commission in charge of Enterprise and Industry, and Mr Robert Szurman, Vice Minister of Trade and Industry of the Czech Republic.

Common Challenges, Common Future

The Contribution of Japanese Auto Manufacturers to the Competitiveness of Europe’s Motor Industry

For more than twenty years, Japanese automobile manufacturers have been contributing to the vitality of Europe’s automotive industry by designing and building cars in the European market to meet the requirements of local consumers. The 2007 edition of JAMA’s publication Common Challenges, Common Future provides the latest facts and figures on JAMA members’ production, R&D, investment and employment activities in Europe.

Cars for Women Buyers

by Peter Nunn

On a fashionable street in Tokyo, an attractive Japanese woman drives past in a Jaguar. Not far away, two young girls are sitting, listening to music in their little Toyota. Out in the country, Mrs Saito drives her family’s Suzuki minicar to the shopping mall. Call it a sign of the times if you like, but Japanese women are proving a new and growing influence in Japan’s fast-evolving marketplace.