Association, Inc.



JAMA responds to the new EU strategy on CO2 and calls for an "integrated approach" to automobile emissions.

JAMA’s new publication "Looking to the Future" examines efforts by Japanese manufacturers to meet the targets agreed under the voluntary agreement.

It presents the association’s response to the European Commission’s new strategy to reduce CO2 emissions and makes the case for an "integrated approach".

The Japan Automobile Manufacturers Association, Inc. (JAMA) represents the interests of fourteen Japanese manufacturers of passenger cars, trucks, buses and motorcycles. 

The publication in February 2007 of the European Commission’s latest strategy to reduce CO2 emissions from automobiles provides JAMA members with an opportunity to highlight their efforts to meet the targets agreed under the voluntary agreement and to make the case for an "integrated approach".

JAMA Members’ CO2 related efforts between 1995-2004

Since global warming came to the forefront in the 1990s, JAMA members have worked assiduously to minimize the environmental impact of their products and to promote a variety of environmental measures to curb global warming and improve air quality. At the EU level specifically, JAMA, alongside ACEA and KAMA, signed a voluntary agreement with the European Commission to cut the average CO2 emissions of passenger cars marketed in the 15 EU Member States to 140 g/km by 2009.

"Looking to the Future" examines the efforts by JAMA members to place vehicles on the market that are more CO2-efficient. Such efforts have enabled JAMA to meet the intermediate target range of 165-175 g CO2/km set in the voluntary agreement by as early as 2002, one year earlier than expected. JAMA members are today actively pursuing the introduction of increasingly fuel-efficient vehicles.

The publication demonstrates how JAMA members must also contend with the impact of EU legislation and market changes on CO2 emissions. EU legislative advances in the field of safety for instance, affect vehicle weight and aerodynamic drag, which in turn impact upon CO2 emissions.

Looking to the Future

In February 2007, the European Commission presented its new strategy to reduce CO2 emissions from new cars and vans sold in the EU. While supporting the Commission’s fundamental objective, JAMA members are very concerned by the new binding targets and the inadequate lead time.

"Looking to the Future" argues that it is now necessary to look to the future and to develop new measures. JAMA members firmly support the adoption of an "integrated approach", which aims at reducing CO2 emissions through greater fuel efficiency, improved traffic flow and widespread "eco-driving" by means of the combined efforts of vehicle manufacturers, governments, and vehicle users.