Association, Inc.

Issue No. 3, 2009

Announcing the 41st Tokyo Motor Show 2009

The 41st Tokyo Motor Show 2009, organised by JAMA, will be held from 23 October (24 October for the general public) through 4 November this year.  Despite the current economic downturn, the Tokyo Motor Show remains a primary source of information on the latest products and technologies on the international vehicle market.

Tokyo Motor Show 2009Under the slogan "Fun Driving for Us, Eco Driving for Earth", the objective of this year's show is to demonstrate, by means of hands-on activities among other features, that today's improved automotive environmental performance can also enhance the enjoyment of driving.  

Covering nearly 21,500 square metres in the Makuhari venue, exhibits are planned by 2 governments, 1 organisation, and 107 companies from 10 countries and 1 region, and will include 42 world premieres (22 passenger cars, 18 motorcycles, and 2 carrozzeria displays) as well as 17 Japan premieres (10 passenger cars, 7 motorcycles).  Carrozzeria—the Italian term for vehicle body design and building—constitutes a new display category focusing on small-scale "boutique" manufacturers, of which there will be three in this year's show.

The 41st Tokyo Motor Show will also feature three new events: a hands-on passenger car test drive, a motorcycle test drive, and a special exhibit celebrating the 30th anniversary of the Car of the Year Japan award.

The passenger car test-drive event will allow visitors themselves to drive some of the latest conventional and next-generation models.  The test-drive circuit will run along an approximately 2.5-kilometre stretch of public road around the show's venue.  Honda, Nissan, Mazda, Mitsubishi and Toyota are scheduled to participate in this programme and will provide a total of about 30 vehicles for that purpose.

The motorcycle test-drive programme will offer enthusiasts the chance to ride new models on a special 400-metre outdoor circuit.  Adiva, Harley-Davidson, Honda, Kymco, Suzuki and Yamaha will provide approximately 30 motorcycles in total for use in this event.

In celebration of the 30th anniversary of the Car of the Year Japan award, its Executive Committee will sponsor a special exhibit featuring not only 29 of the award's top-ranking vehicles to date but also candidate (including non-domestic) vehicles for the 30th award, whose winner will be announced at the show's start.  A fascinating overview of industry highlights since 1980, when the Car of the Year Japan award was established, will thus be on display.

Admission to the show is free of charge for children in elementary school or younger.  This year, admission will also be free for junior high school students, to help facilitate family attendance.

Detailed information concerning the 41st Tokyo Motor Show is available at http://www.tokyo-motorshow.com/en/.