Association, Inc.

Issue No. 2, 2011

The 42nd Tokyo Motor Show 2011
Show Theme – "Mobility can change the world"

JAMA is committed to holding the 42nd Tokyo Motor Show 2011 as planned from the 2nd to 11th of December, 2011 at Tokyo Big Sight, because it is confident that the show will be an opportunity to inform the world of the resilience of Japanese manufacturing sector.

This is the first time that the Tokyo Motor Show will have been held at Big Sight, which will mark a great leap forward for the event. From the 6th show in 1959 to the 27th show in 1987, the Tokyo Motor Show was held at the Tokyo International Trade Center in Harumi, Tokyo.  It then moved to Makuhari Messe in Chiba city, from the 28th show in 1989 to the 41st show in 2009.  The move to Tokyo Big Sight therefore represents the beginning of a new era for the ‘reborn’ Tokyo Motor Show.

This year’s theme is "Mobility can change the world".  Its main message is that automobiles are more than just means of transportation, they offer solutions to environment, safety, and energy issues.  Under this motto, the December 2011 event will showcase next-generation automobiles and the social systems with which they interact to highlight the roles and responsibilities of the automotive industry amidst growing concern over the global environment and resources.

As in previous years, the 42nd Tokyo Motor Show will offer a comprehensive display of automotive products and ideas, including passenger cars, commercial vehicles, vehicle bodies, parts, machinery and tools.  There will be a Carrozzeria exhibit and participation from the fields of advanced ICT, urban systems and environment/energy for a low-carbon society, where Japan is the global leader.

Major brands from Japan and abroad will participate at this year’s Tokyo Motor Show, offering the opportunity to share information on the development of next-generation safety and environmental technologies.  Visitors will have the possibility to rediscover the appeal, joy and fun of cars and motorcycles by viewing, touching and riding the latest models.

With ten indoor exhibition halls stretched over 80,660m2, plus an outdoor exhibition area of 9,000m2 and a rooftop exhibition area of 6,000m2, Tokyo Motor Show is aiming to welcome more than 0.8 million visitors.  JAMA intends to make it the world’s leading technology-driven motor show, at a time when the global automotive industry needs to come together to address the challenges of environment, safety, and competitiveness.

As a leading global player in combating both the climate and economic concerns of the modern era, JAMA looks forward to displaying and discussing the industry’s response to these challenges in the forum of the 42th Tokyo Motor Show 2011, and to welcoming participants, friends and consumers from across the globe to this groundbreaking event.