Association, Inc.

Issue No. 2, 2011

Message from JAMA Chairman Toshiyuki SHIGA

Japan is now facing massive challenges in the effort to recover from the earthquake and tsunami of March 11, but is working in a unified manner towards reconstruction of the stricken areas and restoration of the local economy.  There has been a tremendous outpouring of sympathy and assistance measures from numerous countries and regions worldwide, including the European Union.  JAMA member manufacturers wish to express their most profound gratitude and appreciation for such gestures of solidarity.  Buoyed by that support, we are and will be doing everything in our capacity to help expedite Japan’s full recovery.

Notwithstanding the ongoing work to stabilise conditions at Tokyo Electric Power Company’s Fukushima Daiichi Nuclear Power Station, it appears that more time will be required to bring the situation at the plant under control.  While fully confident of the safety of all motor vehicles manufactured in Japan, JAMA is also aware of the need for consumers everywhere to be assured of such safety.  For that reason, JAMA has initiated its own procedures to test the radiation levels of vehicles produced in Japan, having enlisted the expertise of an external authority specialising in the field.  For more details, please visit our Web site at: http://www.jama-english.jp/release/comment/2011/110418.html.

JAMA Reiterates its Call for Strengthen EU-Japan Economic Integration

JAMA is continuing to make the case for strengthen economic integration between the EU and Japan, and is delighted to see that this argument is being made by influential EU political and business figures, and national governments. Furthermore, JAMA salutes the efforts of Japanese Prime Minister Naoto Kan to remove non-tariff barriers to trade in Japan, as part of its "basic policy on comprehensive economic partnerships", which should speed up discussions on EU-Japanese economic integration.

The 42nd Tokyo Motor Show 2011
Show Theme – "Mobility can change the world"

JAMA is delighted to announce that the 42nd Tokyo Motor Show will be held from the 2nd to 11th of December, 2011, for the first time at Tokyo Big Sight. This year’s theme will be “mobility can change the world”. The event will offer a comprehensive display of automotive products and ideas, including passenger cars, commercial vehicles, vehicle bodies, parts, machinery and tools, with participation from the fields of advanced ICT, urban systems and environment/energy for a low-carbon society.

At the Recent UN Cancun Conference, the World’s Leading Automobile Associations Called for an Integrated Approach to Reducing CO2 Emissions

Last December JAMA in collaboration with ACEA (Europe) and the Alliance of Automobile Manufacturers (USA) European and North American automotive trade associations organized a side event to coincide with the UN’s climate change discussions in Cancun. The Different Regions, Different Solutions event focused on how the automobile sector may contribute to reducing global CO2 emissions thanks to an integrated approach. Presenting on Japanese best practices, Shinji Kato of the Eco-Mo Foundation, illustrated how schemes promoting green driving habits are flourishing in Japan and facilitating transport CO2 reduction.

Feature article: European cars in Japan
By Peter Nunn

From time to time, when Europeans talk about Japan, the view comes up that Japan is some kind of special or exclusive market compared to others, especially when it comes to cars.