July 25, 2005

Sponsors Announced for the 39th Tokyo Motor Show - Passenger Cars & Motorcycles - (2005)

The Japan Automobile Manufacturers Association, Inc. (Chairman: Itaru Koeda) will hold the 39th Tokyo Motor Show - Passenger Cars & Motorcycles - (2005) at the Makuhari Messe in Makuhari, Chiba Prefecture for 17 days from Friday, October 21 to Sunday, November 6 (public exhibition begins on Saturday, October 22). As part of this effort, it has actively recruited sponsors to participate in the "Sponsorship Program."

The "Sponsorship Program" was first introduced in 2003 with the 37th Tokyo Motor Show. While the Show has traditionally offered sponsors the opportunity to participate in event tie-ups (see below for a list of event tie-up sponsors), the "Sponsorship Program" represents a broader form of participation that helps to make the show more attractive and enjoyable for a wide range of visitors, including younger people, women and families. Companies participating in the "Sponsorship Program" are able to display advertising in the show site, promote themselves and their products at company booths and gain exposure for their brands at one of the largest events in Japan.

We are pleased to announce the selection of the following sponsors. Sponsorship recruiting is still open and we look forward to the participation of even more sponsors in the future.

Pokka Corporation (Official Drink Sponsor) (new sponsor)
Pokka has exclusive rights to supply soft drinks to the temporary restaurants, temporary vending machines and other facilities at Makuhari Messe during the show. It will also have a booth at the show to publicize new product offerings to visitors.

Sony Computer Entertainment Inc. (continuing sponsor)
Sony Computer Entertainment will have a "GRAN TURISMO 4 Test Drive Arena" where visitors can try any of the sports cars, racing cars and classic cars of the past that come with the "GRAN TURISMO 4" racing game available exclusively for "PlayStation 2."

Nipponkoa Insurance Company, Ltd. (continuing sponsor)
Nipponkoa Insurance will have advertising signage and a company booth in the hall to publicize its "Kurumax" risk-differentiated automobile insurance.

NTT Communications Corporation (Official Wireless LAN Sponsor) (continuing sponsor)
NTT Communications will provide wireless LAN services at the venue. Members of the press will be offered a "1-Day Passport" prepaid card that will enable access to "hotspots" around the hall.

NTT-Resonant Inc. ("goo" portal site) (Official Web Site Sponsor) (new sponsor)
NTT-Resonant will provide publicity for Tokyo Motor Show on its website (http://motorshow.goo.ne.jp), as well as having mutual links to the Tokyo Motor Show official web site, as the only web site officially approved by the organizer.

Japan Tobacco Inc. (JT; continuing sponsor)
JT will provide new product samples in the Makuhari Messe smoking lounges as well as product sales at designated locations throughout the hall. It will also have "Experience Cars" in the West Rest Zone where visitors can try new tobacco products.

The Tokyo Electric Power Company, Inc. (TEPCO; continuing sponsor)
TEPCO will have a company booth and advertising signage to publicize its services.

The following sponsors have also been finalized for event tie-ups:

Bridgestone Corporation (Press Center operations) (continuing sponsor)
Tomy Company, Ltd. (TOMICA Corner) (continuing sponsor)
Konica Minolta Business Solutions Japan Co., Ltd. (publication of Tokyo Motor Show News) (new sponsor)
Japan Airlines International Co., Ltd. (invitations for the foreign press) (continuing sponsor)

For further information on the Sponsorship Program contact:
Tokyo Motor Show Sponsorship Secretariat
C/o Hakuhodo Inc., Granpark Tower, 3-4-1 Shibaura, Minato-ku, Tokyo 108-8088 Japan
TEL: +81-3-5446-8950 FAX: +81-3-5446-8954
E-mail: tmsmail.box@hakuhodo.co.jp