September 21, 2006

The 40th Tokyo Motor Show 2007 Starts to Invite Sponsors

The Japan Automobile Manufacturers Association (Chairman: Fujio Cho) has decided to continue the “Sponsorship Program” that was first introduced with the 37th Tokyo Motor Show in 2003, and will begin inviting sponsors for the 40th show in 2007 starting today. The show will be held at Makuhari Messe in Makuhari, Chiba city from Friday, October 26 to Sunday, November 11, 2007 (public show days will begin Saturday, October 27).

Based on the success of the “Sponsorship Program” in the past 3 shows (37th-39th), the program will continue to provide participating organizations with a combination of various privileges, such as the opportunity to have an exclusive booth and advertising signage at the show, rights for show logo use, sales promotion activities at the show, exposure of sponsor names in advertisements and notices for the show, and the provision of invitation tickets. This time, a wider range of sponsorship will be available, and the sponsorship fee will be expanded to start from 5 million yen to 50 million yen to make it easier for organizations to participate (Please see attachment). The “Sponsorship Program” is open to organizations that are suited to the tradition and dignity of the Tokyo Motor Show except manufacturers of passenger cars, motorcycles, commercial vehicles, and commercial vehicle bodies. The target for the total sponsorship fee has been increased from the previous show to 250 million yen (39th show results: 160 million yen).

The Tokyo Motor Show will change its format to a biennial “new-style comprehensive show” covering the whole automotive range of passenger cars, motorcycles, commercial vehicles, commercial vehicle bodies, and vehicle parts, beginning with the 40th show in 2007. This will be the only such style among the Big Five international motor shows (Detroit, Frankfurt, Geneva, Paris, Tokyo) recognized by the Organisation Internationale des Constructeurs d’Automobiles (OICA) headquartered in Paris. The show aims to provide the maximum amount of information on cutting-edge products and technologies, all in one compact space, as well as announcing a variety of world premieres in all of its categories.

The Tokyo Motor Show is an “automotive festival” attracting over 1.5 million people, the most among the major international motor shows. At the upcoming show, we expect to see the world’s highest number of world premieres, not only by Japanese manufacturers but also by major international brands. In addition to such exhibits, the funds from the “Sponsorship Program” will be used to implement a variety of audience-participation and hands-on events to make the Tokyo Motor Show even more fun and exciting, such as special programs that enable visitors to actually touch and experience the latest products and technologies, as well as events for the entire family to enjoy.

The secretariat for the Sponsorship Program will be served by Dentsu, Inc., the largest advertising firm in Japan and will aim to gain as many sponsorship participation as possible by July of next year.

For further information on the Sponsorship Program contact:
The 40th Tokyo Motor Show Sponsorship Secretariat Office
Square Bldg. 5F, 3-11-6 Tsukiji, Chuo-ku, Tokyo 104-0045 Japan
TEL: +81-3-5551-1248     FAX: +81-3-5551-0801



Sponsorship Categories

(unit: million yen)

Categories Privileges Fee*
Official Sponsor Sponsorship is limited to several select industries, such as beverage. For example, official beverage distributor rights, sponsor booth, signs at the show, and other perks that match the strategies of the sponsor company. 50
Promotion Sponsor Rights to name the rest rooms at the show, and exclusive promotion rights within the rest rooms, etc. 10
Exclusive use of the 2nd floor mall (Hall 2), exclusive advertising signage in the same area, exclusive booth, etc. 40
Booth Sponsor Exclusive booth, sampling rights, etc. 25
Special Ad Board Sponsor Exclusive rights to the advertising signage in the Central Rest Zone area, etc. 30
Rights to use packaged advertising signage, etc. 5
Ticket Sponsor Ads on the back of admission tickets, etc. 5
Sampling Sponsor One-day sampling rights for weekends only (6 days) during the show period, etc. 5
Event Sponsor Naming rights for various visitor events, exposure of company logo, etc. 5

*Please note that the sponsor fee is for reference only, as the privileges provided are subject to change in accordance to the needs of the sponsor.